![]() This session was for those who’ve ever Googled ‘how to grow a podcast audience’ and been disappointed with the same recycled information. “Attendees heard from true insiders on what works and what doesn’t when it comes to audience growth and listener conversion, what data is critical, and fresh ideas that they’ll want to utilize for their own podcast marketing success. Rae Palermo, Senior Manager, Megaphone Publisher Solutions, Spotify My session was full of insights and best practices to help more creators navigate the transition from audio to video.” How to Future Proof Your Podcast Marketing Strategy We’ve seen video become core to the listening experience, with top shows all around the world adopting this format for their fans on Spotify. “Video adds a new level of dimensionality and dynamism to the podcast format. Jordan Newman, Director, Head of Partner Management, Spotify I was excited to be the opening session, walking the audience through the future of podcasts on Spotify, and specifically, our plans to bring better tools and more actionable insights to creators, publishers, and advertisers.” From Audio to Video: Embracing the Evolution of Podcast Formats “My hope is attendees leave Podcast Movement with an understanding of how Spotify is working to build a more robust podcast ecosystem that serves creators, listeners, and advertisers at scale. Looking Ahead: What’s Next for Podcasters on SpotifyĪustin Lamon, Director of Product, Podcasts, Spotify The sessions offered a glimpse of what’s next for the industry, and examined the latest interactivity, monetization, and marketing tools available to all creators.įor the Record reached out to the session leaders to ask about the key takeaways from their respective sessions. The six Spotify-sponsored sessions featured many of our top leaders and creators in podcasting. In our ongoing effort to support the podcast creators of today and tomorrow, we’re sponsoring a day of programming at this year’s Podcast Movement, the world’s largest gathering for the podcast industry, held August 21-24 in Denver. As podcast listenership has grown, a global community of creators has risen to meet the demand, bringing fans shows that entertain, engage, and inform.
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